Why choose usFeaturesBlogs

Brand tracking, built for competitive decisions. 

Brand Tracker by Conjointly is an automated brand-tracking dashboard that benchmarks your brand against competitors, tracking brand health and competitive metrics across awareness, consideration, preference, and brand perception using a consistent methodology.

What makes our benchmarks credible

Consistent methodology

A syndicated approach that keeps competitor benchmarks consistent across the category.

Research-led design

Researcher-designed questions that measure what matters in your category.

Survey expertise

Built by experienced survey researchers who design and analyse consumer surveys.

User-friendly dashboard

One clear view of brand health and competitors, without relying on reports.

Inside the Brand Tracker dashboard

Brand funnels


See how brands move from awareness to preference.

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Category overview


A quick snapshot of the category and how key brands compare.

Brand perception


See what consumers associate with each brand.

Brands over time


Track how brand benchmarks shift quarter to quarter.

Brand evolution


See how key brand metrics change over time.

Inside the Brand Tracker dashboard

Brand funnels


See how brands move from awareness to preference.

Multi Layer Image
Multi Layer Image
Multi Layer Image
Multi Layer Image

Category overview


A quick snapshot of the category and how key brands compare.

Brand perception


See what consumers associate with each brand.

Brands over time


Track how brand benchmarks shift quarter to quarter.

Brand evolution


See how key brand metrics change over time.

A brand tracker built on research excellence

Explore recent benchmark findings

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First-wave benchmarks across Australia

Highlights from the first AU benchmark release across categories, plus economic indicators.

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Bulla leads Australia’s ice cream market

Preference leaders and awareness-to-preference movement, see which brands punch above awareness.

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Mortgage brands: funnel benchmarks compared

See how AU mortgage brands compare from awareness to preference, and where the funnel drops off.

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AustralianSuper leads superannuation category benchmarks

How super funds compare on awareness, consideration, primary fund choice, and perception.

Curious about tracking your brand?

Schedule a demo to explore our brand tracker dashboard and review your category benchmarks vs competitors.

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